The one who cares less holds the power.

I first heard it called the “Rule of Least Concern” in college. I didn’t expect to find it running in my apps.

So, a question: Who cares more about your relationship with your favorite social media platform, you or the company that owns it? Your answer is their business model.

My new essay looks at how the platforms built empires on our need, and how to stay without surrendering.