Back in the 1990s, a keynote speaker warned a room full of us: "Be someone, not something." I was in my 20s. I understood the words. It took me decades to understand what they cost.

I finally wrote down what I've learned since — about the quiet difference between the two, and the work of choosing one.

In 2023, I sold one company and closed down another along with its magazine, and walked into a silence I hadn't planned for.

After twenty-five years of running businesses, the seven-day-a-week hum of responsibility was suddenly gone. What replaced it was a question I'd been too busy to ask for a quarter century: What comes next?

The answer surfaced in the quiet. This is how Seeker's Mindset began.